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Not long ago, a guest would visit your website, browse your rooms, and book. Today, they might engage in a conversation on many new, emerging commerce channels. They might ask…
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The Invisible Win-and the Missed Battle Not long ago, I was speaking with the GM of a well-regarded resort. They shared how their team had controlled costs, streamlined check-ins, and…
Conversational AI tools can help reduce stress, boost guest satisfaction and increase loyalty and referral rates, according to Infobip’s Ethan Gustav.
Google is preparing to introduce agentic AI tools that can actually book hotels and flights directly within its AI Mode search experience, moving beyond simple trip inspiration and information. Working closely with major hotel and OTA partners like Booking.com, Expedia, Marriott, IHG and Choice, Google aims to deliver more automated, confidence-building booking flows, although no launch date has been set. This push comes as tech giants and leading travel players race to deploy agentic AI, with analysts predicting mature, fully agentic booking experiences within the next two years. While Google already uses AI Mode to handle restaurant, ticketing and appointment bookings, the business model for monetising agentic AI in travel remains unsettled, even as new tools like Canvas offer increasingly powerful, conversational trip-planning capabilities.
