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Luxe Élevé Newsletter: December 10, 2025

Newsletter

Everyone’s Pitching You AI . . .

You should be asking whether you’ll own it or become trapped by it.

The inbox is full. Chatbot vendors, “AI concierge” solutions, every legacy hospitality company suddenly claiming to be an AI company. The pressure to “do something with AI” is relentless. But here’s what nobody selling you AI wants you to consider: How you build agentic AI matters more than when you build it.

The approach you choose today determines whether AI becomes a differentiator and accelerator for your property or creates that familiar trapped feeling you already know from the rest of your technology stack. There are three distinct paths to implementing agentic AI in hospitality. Each has profound implications for your long-term technology maturity. Choose based on strategic architecture, not sales pitch polish. Read this weeks blog post to learn more.

This Week @ Luxe Élevé

Three Approaches to Agentic AI Implementation: Which Path is Right for Luxury Hospitality?

Blog

Everyone’s talking about agentic AI. ChatGPT, Claude, Gemini. Conversational AI is everywhere. Luxury resorts are being pitched by chatbots by vendors, watching OTAs build AI-powered booking experiences, and feeling overwhelmed…

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From Clicks to Conversations: The Evolution of Search for Luxury Hospitality

Blog

Your prospective guests aren’t browsing your booking engine anymore. They’re asking ChatGPT. “Find me a luxury hotel in Napa Valley with a Michelin-starred restaurant and private spa suites.” “Which five-star…

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Worth Your While

Remapping Travel with Agentic AI

www.mckinsey.com.

Agentic AI could upend the travel industry. Travel and hospitality organizations should explore how agentic can help catalyze AI’s transformative potential.


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Tip of the Week: Ask These Three Questions Before Any AI Decision

Before signing with any AI vendor or launching any AI initiative, run through this diagnostic:


First, about strategy: Is this AI tactical (solving one problem) or strategic (transforming how you operate)? If strategic, closed solutions cannot scale across your needs.

Second, about risk: What happens if this vendor pivots, gets acquired, or exits hospitality? Can you access your knowledge base? Can you extend to other channels? What happens if you want to switch platforms?

Third, about architecture: Does this approach align with composable principles, or does it force you back into monolithic thinking?

If the vendor can’t answer these questions satisfactorily, or if the answers reveal lock-in, walk away. The AI decision you make today shapes your capabilities for years. Don’t choose based on what gets deployed fastest. Choose based on what positions you to lead when AI becomes central to how you operate.


|That’s it for this week. Looking forward to next time!

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