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Real talk on AI, data, and tech for luxury hospitality & travel. No vendor spin. No fluff. Just honest insights from 25 years in the trenches on what actually works to create unforgettable experiences for your guests and your team.
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The vendors pushing closed AI solutions follow the same playbook legacy hospitality vendors have used for decades: create dependency, limit options. Don't fall for it with AI the way hospitality fell for it with PMS.
The vendors pushing closed AI solutions follow the same playbook legacy hospitality vendors have used for decades: create dependency, limit options. Don't fall for it with AI the way hospitality fell for it with PMS.
From Clicks to Conversations. Your prospective guests aren't browsing your booking engine anymore. They're asking ChatGPT. If your content doesn't speak the language AI systems understand, you won't be part of the conversation.
The Conversation IS the Commerce. Guests are booking through AI conversations that never touch your website, staff, or systems. The risk isn't AI replacing your team.
Running Like Clockwork? Reviews solid but rarely glowing. Guests satisfied but not moved. Operational excellence looks like success, but without innovation it rarely captures hearts. The winners will balance both.
AI doesn't replace people . . . It replaces the work that gets in the way of people being extraordinary. Every minute saved on logistics is a minute for connection. The future is human.
While you're maintaining the status quo, some competitors are reimagining theirs - building AI infrastructure, unifying guest data, redesigning for personalization. Will you lead the disruption or react to it?
The Magic AI Can't Create . . . . Only 2% of travelers would let AI book without human oversight. The magic of hospitality lies in moments, memories, and relationships only people can create.
Data First, Always . . . . Everyone's talking about AI agents. But most tech stacks were built for humans, not machines. The truth? AI transformation starts with data, and most aren't ready.
Do you want to be able to respond to guest demands better, stronger faster? Are you tired of hospitality tech vendors telling you they understand you only to sell you "vaporware" and broken promises?
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